Aligned Agency was built inside real companies, under real leadership, long before it had a name.
OUR STORY: Built in Real Companies
Built over a decade. Made official in 2025.
2016 - The Genesis
2016
Kristin Knudson and Mark Lowe first worked together inside a fast-growing health brand led by Roy Cammarano.
Mark was VIP of marketing. Kristin was driving growth for the brand’s premier VIP client program while overseeing marketing operations across practitioner and supplement brands.
Different roles. Same positive expectancy: take over the world.
They worked well together because standards were high, values were aligned… and Mark has some of the best Dad jokes.
2021
The world had cracked. Businesses were scrambled.
Kristin moved on to help launch a charity fundraising startup, with Mark involved as well. The idea was solid. The funding didn’t survive the year. The company shut down.
Mark went independent, stepping in where founders needed control over their marketing systems and tech stacks during rapid change.
They all stayed connected. Kept collaborating. No formal partnership. Just shared work and friendship.
2022-2024
Kristin stepped into the CMO role at Social Ally Media, leading agency growth, team execution, and client delivery. During this period, Kristin and Mark continued working together across select projects and brand engagements.
Roy remained focused on leading and scaling his own companies during this time.
The throughline stayed the same: overlapping work, shared standards, and a track record of getting results — even when operating from different seats.
2025
In 2025, Roy brought Kristin back into the original health brand — now operating under a new name — as Chief Strategy Officer. Surprise, surprise… Mark was still involved and operating in a senior consulting capacity.
At the same time, Roy relaunched the Entrepreneurial Development Group, with both Kristin and Mark supporting leadership, strategy, and execution across the organization.
All three were directly working together again.
That’s when Kristin and Mark made the decision to officially join forces.
The time has come to formalize what had already been proven.
Aligned Agency was launched to operate at scale — and help our clients do the same.
Get a high-octane marketing engine run by battle-tested operators who’ve already built it to scale in the trenches and delivered campaigns that crush it every time, so you skip the costly guesswork, rookie mistakes, and endless agency churn and get straight to predictable revenue growth that fuels your business for the long haul.
OUR TEAM
Bonded by wins: Seasoned operators who sync seamlessly, forging strategies into collective triumphs.
Mark Lowe
Growth Architect & Funnel Strategist
Mark Lowe is a digital‑marketing strategist and founder who helps ambitious founders, authors, and creatives turn digital chaos into scalable, revenue‑driving systems. With a background in design, digital strategy, and operations, he specializes in making online businesses feel less like a tangled mess and more like a well‑oiled machine—just with better coffee and fewer existential crises.
He is passionate about building clear, repeatable systems that help people show up consistently online without burning out. Whether it’s crafting a content strategy, streamlining workflows, or designing a website that actually converts, his goal is to make the digital side of a business feel simpler, more predictable, and a lot less stressful.
When he’s not deep in pixels or spreadsheets, Mark can usually be found writing, reading, or trying to convince himself that “one more tweak” is actually the last one.
Kristin Knudson
Fractional CMO & Growth Alchemist
Kristin Knudson is the co-founder of Aligned Agency and the driving force behind how marketing actually gets built, led, and scaled. She has spent her career running marketing from the inside — leading teams, setting direction, and turning messy ideas into systems that produce real growth.
Kristin has overseen full-funnel digital marketing across paid media, funnels, platforms, analytics, and execution, with a reputation for bringing clarity where things are overcomplicated and momentum where teams are stuck. She’s known for making smart calls, building teams that perform, and creating marketing operations that don’t fall apart when the business speeds up.
When she’s not running point on growth or shaping what Aligned Agency becomes next, Kristin can usually be found building something new, pushing ideas further than planned, or laughing at how often “quick decisions” turn into big wins.
Roy Cammarano
Chief Change Officer & Scale Navigator
Roy is a strategic advisor, operator, and founder known for guiding companies through high-growth inflection points. He has spent decades working inside businesses as they scale — helping leadership teams bring structure, clarity, and execution to moments where growth can either compound or collapse.
Roy has led and advised companies across multiple industries, including building one organization from inception to #11 on Inc. Magazine’s fastest-growing companies list and helping another scale from $20M to over $240M in annualized revenue. His work focuses on leadership, communication, and decision-making — especially when complexity increases and stakes are high.
He is the founder of the Entrepreneurial Development Group, where he works with founders, executives, and leadership teams to strengthen how organizations think, communicate, and execute. Roy is also the author of Entrepreneurial Transitions, a book used in executive MBA programs and leadership training environments.
At Aligned Agency, Roy brings the leadership philosophy and strategic grounding that informs how we think about growth — ensuring marketing, execution, and leadership stay connected as businesses scale.